How dentsu poland uses nais for transparent communication and employee appreciation

Implementation of the Nais platform for benefits management and employee recognition at Dentsu Polska

The implementation of the Nais platform for benefits management and employee recognition at Dentsu Polska serves as an example of innovative approaches to employee motivation and engagement. It demonstrates how such solutions can transform a company’s daily operations, offering new opportunities, supporting skill development, and contributing to increased team satisfaction.

The beginnings of collaboration and challenges

Dentsu, an international company operating in the marketing communications industry, employs 65,000 people across 143 offices worldwide. Founded in Japan in 1943, it employs 700 people in Poland. One of the primary challenges the company aimed to address in the Polish market was finding a solution that would allow managers to express appreciation in a simple and direct manner.

Magdalena Beta, Reward Manager at Dentsu, recalls: “We were looking for a tool that would first allow managers to learn to regularly appreciate their teams and express it, and second, a solution that would support them in this and ensure that all team members who deserve recognition receive praise and rewards. At a startup conference in 2017, Agata Kaczmarska, CPO at Dentsu Polska & CEE, encountered Nais. Its business model and approach to employee recognition resonated with us. We had a budget for appreciating our people but lacked the tools to do it systemically. And here, Nais fit perfectly.”

Joint development and evolution in the face of challenges

The decision to implement the Nais solution was driven by two key factors. The first was the financial advantage, and the second was the ease of platform implementation and Nais’s full readiness to deploy additional, customized solutions specifically for Dentsu.

Initially, the company opted for the implementation of the managerial recognition module from Nais, which helped break down communication barriers and efficiently appreciate employees. Magdalena Beta adds: “We needed a tool that would support our managers in structured recognition management. We didn’t want to leave them to handle it alone. Nais provided us with a solution that perfectly met our needs: it was intuitive, the implementation was not complicated, and the available analytics motivated the leaders themselves. It was the first step in our development of the recognition area at Dentsu Polska. We also appreciated that Nais introduced a cafeteria with a range of interesting offers, which gradually expanded.”

“It wasn’t a case of us receiving a ready-made solution that we had to implement. First, we discussed our needs, and only then did Nais implement them. One could even say that we inspired and developed each other,” she adds.

Changes and results

The implementation of Nais at Dentsu Polska brought specific benefits, such as significant improvements in internal communication and increased employee engagement. Employees and managers reflected this in an engagement survey, placing the Nais platform in the TOP 5 among the wide range of benefits available at Dentsu Polska. The tool also enabled better management of employee expectations regarding salaries and benefits, which is particularly important for ensuring equity.

For Dentsu Polska employees, the ability to use granted bonuses and rewards on cafeteria offers is also crucial. The spending of received funds is around 90%, which confirms that the marketplace offer is attractive to Nais users. The most popular offers among Dentsu Polska employees are services in the Culture category, a popular shopping platform, and one of the popular branded clothing stores. Managers also highly value that they can not only award financial prizes to employees but also have a tool that facilitates expressing appreciation. This also helps them develop their communication skills.

One of the factors highly valued by the HR department at Dentsu Polska is that, thanks to Nais, all data and information related to the benefits offer are in one place, without the need to log into multiple sites and platforms or remember (and lose) login details. Nais eliminated chaos and numerous providers, offering instead a secure and intuitive space for communication and benefits management.

Future and development plans

Dentsu Polska intends to use Nais in the implementation of solutions related to the EU directive on pay transparency. The TRS (Total Rewards Statement) module will play a key role in this. The implementation of TRS will become a crucial element of the company’s strategy, aiming not only to meet legal regulations but also to build a transparent work culture in which every employee is fully aware of their salaries and benefits. Through collaboration with Nais, Dentsu proves that the right tools and strategies can effectively meet even the toughest labor market challenges and that technology can support companies in building a balanced and fair organizational culture, motivating employees to greater engagement and better performance.

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